Since it first hit the United States in 1981, Corona Extra has become the fastest-growing imported beer in the country’s history. Brewed and bottled in Mexico since 1925, Corona Extra is now the #1-selling imported beer and #5-selling beer overall in the U.S. In 1989, Corona Light made its U.S. debut, quickly making a name for itself and growing to become the #1-selling imported light beer in the country. Today, Corona Light is the Light Cerveza—a full-flavored imported lager with only 99 calories.
Corona embraces the expression of “saber vivir”—knowing how to live. That means embodying an aspirational lifestyle that’s lively, social and infectiously fun, without trying too hard to impress or taking things too seriously. Defined by the laid-back image created by Corona consumers in its first few years in the U.S., this cerveza remains dedicated to a positive, carefree state of mind.